Brand Loyalty- how far is too far?

Brand loyalty... how far is too far?

OK, I'll admit... I may not be the "best" brand ambassador for Harley-Davidson. But in my defense, I'm honest, hardworking and I don't make a lot of dough, so I need to actually get what I'm paying for. I would consider myself to be more of a spokesman of the working class for Harley-Davidson. I love my Harley-Davidson motorcycles but I'm not a blind follower of them, or of any brand for that matter. If they do something right, I'll sing their praises to everyone I meet, if they shit the bed on something, I'll do my best to try to point it out so they can improve. Think of it like getting constructive criticism from your best friend. 

Take my boots

A year ago, I picked up a pair of TCX riding boots from Union Garage in Brooklyn, NY. I paid $199 and got free shipping... so I got a sweet pair of boots and still had enough left over for a Snicker bar. I bought them without ever even trying them on. Why? Because I read a ton of honest reviews from fellow riders who, like me, refuse to blindly follow a brand name. I believe in the tried and true method of evaluation and review from people who understand that sometimes companies get it right, and sometimes they don't. I did a six month review of my boots back in May (and I'll be doing a one year review soon) so that anyone on a budget that is looking for a new pair of riding boots can read it and, hopefully, get a little insight on them. I got some good feedback on my review and even had some guy claiming to be a rep of the company reach out to me and ask if it was okay if he posted it to the company website (I told him yes, but I don't know if it ever got added). I look at it this way- there might be somebody out there who, like me, has just enough extra scratch at the end of the month to be able to ride motorcycles. Chances are, they probably don't have thousands of dollars a year that they can spend to experiment with gear, so just like reading Yelp reviews on the local greasy spoons- we can get a better idea of where to, or not to, spend our hard-earned money. I don't believe in being a rude, over-critical ass; I just believe in the effectiveness of constructive criticism. 

Die-hard loyalists

I get a kick out of these die-hard loyalists who take the brand loyalty thing way too far. I have a friend, who will remain nameless, that is that guy. His bike is the best- it is the fastest, makes the most horsepower, the most torque, has the best paint, the highest quality finishes and is the most nimble, as well as the most comfortable, motorcycle that has ever been built in the United States and abroad. Of course, that is strictly his, not-at-all humble, opinion. I also get a kick out of these Indian riders who claim that Harley-Davidson is now suddenly going to file for bankruptcy because Polaris has recently breathed life back into the long-dead Indian name. I seem to remember all those same comments being made by the Victory Motorcycle guys a few years back and we can all see how that turned out.

You might be saying, "now hold on just a dag-gummed minute Mr. MotoWriter... you can't compare Victory to Indian!" No? Why not? Because Indian has been around "Since 1901" or because it was "America's FIRST motorcycle company"? Well... I wrote a little nugget about that, too. You can read the brief history of Indian Motorcycles here if you'd like. Look, I like Indians and I think that they have a LOT of potential and if the executives over at Polaris want to give me a loaner bike for a year, and some of that sweet Indian swag to go with it, I'll do a fair, honest long-term review and evaluation of their bike and products. Hell, if I like their products enough, I might even buy 'em. 

Harley guys aren't the worst, but they're close

Harley-Davidson is an iconic brand. It has somehow survived over a century, through good and prosperous times and through countless recessions; not to mention, surviving the Great Depression which befell the country a mere 26 years after the company first rolled out their first production motorcycle. They've managed to keep a consistent customer base over the decades, have seen years of profits and years of losses, but yet they remain. The guys and gals that stand behind the Motor Company are, no doubt, a big part of the reason that the Milwaukee based company is still churning out new bikes after all these years. With that said, they can be a bit ridiculous. I've heard people say things like "I'd rather push my Harley than ride a Honda." Really? I'll call bullshit on that one. "Harley's don't leak oil, they mark their territory." Yep- bullshit. If I buy a brand new motorcycle (or any vehicle for that matter) and it leaks oil- somebody's gonna hear about it. I think that one of the reasons Harleys catch such a bad rap from other brand enthusiasts is because of those die-hard loyalists who defend the company even when it's failed or failing it's customers. 

Warning- this next part might offend you.

We may not all agree on this- but defending a company when it produces a crappy product is akin to giving out participation trophies. You're doing them a disservice. You're telling them that putting in a half-assed effort is good enough and that losing is still winning. By blindly defending Harley-Davidson, you are basically telling the MoCo that it's okay that they made a crappy product. In my long term review of my 2017 Road King Special, I beat the MoCo up a little. I wouldn't say that I picked the bike apart, but I did point out some deficiencies in the quality. Maybe, if we are all lucky enough, somebody over at H-D HQ will watch that video and say "damn, we need to correct those issues." If you go to a restaurant and the food is awful, are you going to tell your friends how great it was? I would certainly hope not.

Let's help them survive

Look, I don't know about you, but I want ALL of these companies to improve and survive and the best way to do that, is to hold them each accountable when they screw something up and not be so blindly loyal that we refuse to offer them any sort of criticism, or even recognize what their deficiencies are. I'm not saying let's boycott Harley-Davidson because they put a shitty finish on a few parts and I'm not suggesting that we force Polaris to kill off Indian because they have had some electrical issues. I am, however, suggesting that we, the customers, give them good, honest and constructive criticism so that they can improve their products for us. After all, we will all benefit from those improvements- we (the customers) will get a better product and the companies will make more money in return sales and be able to stay afloat going into the future. 

I truly love the diversity in the motorcycle market. I don't just love Harley-Davidson motorcycles- I love ALL motorcycles. I want Polaris-Indian to put pressure on Harley-Davidson and I want Harley-Davidson to continue making motorcycles that set the standard for overall style, comfort and performance (some people will roll their eyes at this, but history proves this statement to be true). I really hated to see Polaris shut the doors on Victory and it was such a disappointment to see Yamaha dump the Star line of cruisers. Honda is still going strong, introducing an all new Rebel 1100 for 2021 and Suzuki's Boulevard line and Kawasaki's Vulcan line both seem strong. BMW's new R-18 is an exciting addition to the cruiser world and Triumph's line of "Modern Classics" offer even more styles for us to choose from. To be completely honest, I'd love to see the resurrection and success of some of the old motorcycle companies that have fallen to the wayside. Can you imagine if BSA, Brough Superior, Vincent, Victory, Excelsior-Henderson, Pierce-Arrow, Ace, Crocker or Acme were still pushing out new products? Think of the innovation and the options that we might have! I get giddy just thinking about it! 

Competition is a good thing 

Competition drives advancement and each one of these companies should be in a head to head competition with each other, not to destroy the other guys, but to earn our money instead. If we do our part as the end-user and tell them what we want, what we don't want, what we like and yes, even what we don't like, we can give them a clear path to the future to build products for us that we can enjoy for years to come. They might even earn the business of our kids and grandkids and if things work out- maybe every motorcycle company can eventually brag about being in business for over a hundred years.

As for me- I'll just be down here in South Mississippi riding my Harley-Davidson along our beautiful coastline, and writing a few things to entertain you good folks, while I'm waiting patiently for one of these companies to reach out to me to do a long-term review of their products. 

Stay tuned for more reviews coming up, and in the meantime, ride safe and make good choices!