A Star is born
The year is 2006. The motorcycle under my carport is a 2001 Honda Shadow 750 American Classic Edition. It's raining, so I'm on the couch, watching T.V. A commercial briefly teases an all-new motorcycle under an all-new motorcycle brand- Yamaha introduces it's new "Star Motorcycles" and the all-new, 113ci air-cooled, pushrod V-twin lineup- The Roadliner, The Stratoliner and the Stratoliner Midnight. I'm intrigued. Very intrigued. The motorcycle has neo-classic styling taken straight out of the 1930's automobile design handbook, a big, pushrod V-twin and classic American styling. The Midnight edition is an almost all black bike and it is nothing like any other bike on the current market. It is a stunning machine and I love it.
The test ride
After going online and visiting the Star Motorcycles website an obscene amount of times, requesting brochures and promotional DVDs, then reading the specs and watching the DVDs until my eyes hurt... I decided to make a trip to a dealership to check it out in person. I brought cash. The bike was huge, especially compared to my 750 Honda. It was fuel-injected and fired up instantly with a low rumble. I slowly eased the bike out of the dealership doors, feeling like a little kid on his first bicycle. The bike was huge, but it was beautiful. I slowly pulled onto the service road and eased into the throttle, carefully upshifting to get used to the gear ratio of each gear. The bike was huge, but it was geared well and easy to control. I took it up through 4th gear and then downshifted to start slowing to turn around. I pulled into a parking lot and began my u-turn. The bike was huge, but it was nimble and well-balanced. As I headed back to the dealership, I got a little more comfortable and twisted the throttle and let the 1900cc engine roar. The bike was huge... and it was powerful. If you didn't catch it... the bike was huge.
I bought it that day.
Miles of fun
It was on that Stratoliner Midnight, that I became more adventurous on my moto-journeys. Having the reliability of a brand spanking new motorcycle (the first new motorcycle I had ever had) gave me the confidence to travel further, longer. For the most part, I still stayed in my local area, but my rides were longer. I used to only average a couple thousand miles a year on my bikes- the Shadow 750 was a reliable bike, and I loved riding it, but it was small and got a little cramped after a while in the saddle. The Strat, as I came to call it, was big and roomy and had plenty of power to pull me down the highways easily and pass traffic effortlessly, so I more than tripled my yearly mileage, averaging over 6k miles a year. The only real problem I ever had was caused by an uneducated tech at a local dealership. Turns out, the all-new 113ci engine on the 'Liners had 3 holes to drain the oil, but when I brought it to the local dealership for the break-in oil change and inspection, the tech only dropped two, then filled the engine to spec without checking. That ended up blowing an O-ring inside the engine, near the base of the pushrod tube. After fighting with every "local" dealer about it, with each one refusing to fix it, I ended up bringing it back to the dealer that sold it to me (almost three hours away) and he was able to fix it at no cost to me. He even put me on a used Road Star that he had in stock, while my Strat was down. The bike was great and I was totally happy with it... until I got the fever.Harley fever and the death of a Star
Just a few short years later, in 2009, I caught the Harley fever. With too many reasons to list, and in an attempt to not get distracted from the original story, I'll save my tale of getting Harley fever for another day and simply say- I used my beloved Stratoliner Midnight as a trade-in, on a cold winter night in South Louisiana, and rode home on a sweet new Harley-Davidson Road King Classic. Even though I left the triple tuning forks behind, I never trash talked Yamaha, the Stratoliner, or the Star brand. On the contrary, actually. I encouraged several of my friends to buy Star motorcycles because of their styling and their nearly bulletproof reliability. Once I started riding Harley-Davidson motorcycles, I never went back. Over the next decade, I went through a few different Harleys, added a couple extra to the garage and settled in on my current bike- a 2017 Road King Special. It has the all-black styling of my beloved Stratoliner Midnight, but with the performance, features, rideability, vast dealer network, history, lineage, reliability and styling that I have come to know and love with the Milwaukee USA Motor Company. Fortunately for me, switching to a brand that had been in constant production for over 100 years was the right choice, because not long after, the eventual death of Star would come.Unfortunately for Star and Star owners, after only ten years as it's own brand, Yamaha decided to scrap the Star brand and fold the remaining bikes back into the lineup under the Yamaha moniker.
The company you keep
It makes sense, I suppose. Yamaha Corporate is a huge company with products ranging from musical instruments, to motorcycles, to factory automation equipment. To say that they have their hands in several different industries is an understatement. While the Star brand was a popular one, I think that Yamaha recognized that there is only so much room in the motorcycle market for an American made motorcycle. You see, a lot of people probably didn't realize that Star Motorcycles was operated out of the Yamaha USA offices in Southern California, and that the motorcycles were designed in the good ole US of A. At their core though, much like many of the V-Twin cruiser motorcycles, they were replicated versions of original designs from the original American-born motorcycle companies, Harley-Davidson and Indian. My Shadow 750 was, literally, named the American Classic Edition (or ACE, for short). It was designed to look and sound like a Harley-Davidson FL; The Kawasaki Drifter was a blatant... umm, let's call it... "tribute" to, the original Indian Chief; The Yamaha Road Star was designed based on the Harley-Davidson Softail models and the 'Liners were designed to take on the Harley-Davidson Touring family. The biggest difference in how the designers did this, was to give it a fresh, new design that, in my humble opinion, was one of the most elegant and unique designs that, while it was still American inspired, still had it's own individual look and personality.
What made the 'Liners so popular was the size, the power and the styling. While the styling was still very retro-American, it was unique to the Star brand, as no other American motorcycles had such unique, sweeping lines and movement-inspired shapes. No other bikes had a big speedometer inspired by a "grandfather clock" and no other bike had a big, chrome strut on the front fender (just for looks) and most of all- a big fuel tank, devoid of any names or monikers, just simply adorned with 3 elegant chrome strips. But, at their core... with their big, air-cooled, pushrod V-Twin, prominently displayed in the frame, a big headlight with custom nacelle and leather covered saddlebags, the Stratoliners were easily mistaken for Harley-Davidsons. While that's not a bad thing, with a price tag similar to that of a comparable H-D and a limited aftermarket (by comparison), the Star brand was fighting for it's place on American soil. I believe that Yamaha saw the writing on the wall, when Polaris bought the rights to the Indian name and introduced their first models in 2014. Market analysts surely predicted that Polaris' Indian brand would re-ignite the battle for supremacy in the US market between the two iconic American brands and, after watching the decline of Victory Motorcycles' sales, they were proven right.
In 2016, Yamaha discontinued the Star moniker, absorbing all of the most popular models back under the Yamaha name. Shortly after, in 2017, Polaris discontinued Victory after years of waning sales. It made sense for Yamaha. The name recognition of Star just wasn't there, not compared to the household name of Yamaha, that is. After all, everyone knew Yamaha. From jet skis, to dirt bikes and ATVs, to your kid's keyboard or saxophone... Yamaha was a brand name that was in practically every household in America.
The end of the road
Unfortunately, 2017 not only brought the end of Victory, but it also marked the end of the line for the prestigious Stratoliner. Yamaha discontinued the big cruiser to focus on the Star Venture. The Venture is not a new name for Yamaha's touring motorcycle line, far from it, actually. The Venture name first saw production on the 4 cylinder Royal Star as it's luxury lined version, but Yamaha is now using the name on their only "Transcontinental Touring" bike- the Star Venture. The motorcycle is still basically a Stratoliner, but with a full, frame mounted fairing, new bodywork and of course, saddlebags and tour pack. Basically, Yamaha combined most of their big, heavyweight cruisers into one bike to compete with the venerable Honda Goldwing and Harley-Davidson's Road Glide Limited and Ultra Classic Limited. Yamaha has always had a long history of very successful sport and off-road bikes and, it's obvious by going to their little corner of the interweb that, they are clearly focusing more on that market instead of the heavyweight cruisers.
Hope is in the ever changing market
While I wish this story had a better ending, at my core I am a motorcycle optimist and I choose to see the best in every motorcycle story and this one is no different. The Star brand may be dead, but the enthusiasm of it's owners is alive and well. Thriving, actually. Yamaha still makes the 113ci, air cooled mill and, as such, they are still building parts for it. That means there is still factory support for the big machines. There is also a growing aftermarket for those that saw the light of the Star, long after it was already burned out. Stratoliner and Roadliner enthusiasts are now finding these amazing motorcycles in the local ads for a fraction of the prices they used to demand. That means more and more of these beautiful machines are being seen on the roads.
While I may have moved on from the giant Japanese companies' offerings, riding my beloved Harley-Davidson Road King along the interstates, highways and backroads of this beautiful land I call home, I still get a little excited to see a Stratoliner or Roadliner on the road. As a matter of fact- I have several friends that have moved up to 'Liner ownership and I couldn't be more proud for them. The 'Liners are amazing bikes, with lots of power and plenty of style to bring a smile to any real motorcycle lover's face.
As a genuine motorcycle enthusiast- I don't really care what you ride, as long as it brings you joy, fuels your sense of adventure and gives you a deeper appreciation for this journey we call life.
Ride safe and enjoy the ride, no matter what you ride. See you out there, MotoFriends!
